Trust Tags Guide
Build customer confidence and increase conversions with strategically placed trust badges in your floating progress modal.
What are Trust Tags?
Trust tags are small, eye-catching badges that appear at the top of your floating progress modal. They communicate key value propositions and reassurances to customers at the critical moment when they're considering their purchase.
These badges serve as quick visual cues that address common customer concerns about shipping, returns, security, and product quality—helping to reduce cart abandonment and boost conversions.
The Triangle of Trust
Effective trust-building in e-commerce relies on three pillars:
1. Reliability
Customers need to trust that you'll deliver what you promise. Tags like "30-Day Returns", "Satisfaction Guaranteed", and "Verified Seller" address this need.
2. Security
Online shoppers worry about payment safety. Tags like "Secure Checkout", "SSL Protected", and "Safe Payment" provide reassurance.
3. Value
Customers want to know they're getting a good deal. Tags like "Price Match", "Best Price", and "Premium Quality" reinforce value perception.
Combined Effect
Using tags from all three pillars creates a comprehensive trust signal that addresses the full spectrum of customer concerns.
Examples by Category
Shipping-Focused Tags
Highlight your shipping advantages to reduce hesitation about delivery:
- Free Shipping — The #1 conversion driver
- Express Shipping — For time-sensitive customers
- Same-Day Delivery — Local delivery advantage
- Worldwide Shipping — International reach
- Free Express Shipping — Premium shipping offer
- Next-Day Delivery — Speed promise
- Carbon-Neutral Shipping — Eco-conscious appeal
Return & Guarantee Tags
Address the "what if I don't like it?" concern:
- 30-Day Returns — Standard return window
- 60-Day Returns — Extended return period
- Easy Returns — Hassle-free process
- Free Returns — No-cost returns
- Money-Back Guarantee — Full refund promise
- Satisfaction Guaranteed — Confidence promise
- No Questions Asked — Frictionless returns
Trust & Credibility Tags
Build confidence in your brand:
- Trusted Brand — Established reputation
- 5-Star Rated — Social proof
- Verified Seller — Platform verification
- 10,000+ Happy Customers — Volume social proof
- Family-Owned — Personal touch
- Since 2010 — Longevity trust
- Award-Winning — Recognition
Quality & Product Tags
Highlight product excellence:
- Premium Quality — High standards
- Handcrafted — Artisan value
- Authentic — Genuine products
- Certified Organic — Quality certification
- Made in USA — Origin quality
- Ethically Sourced — Values alignment
- Limited Edition — Exclusivity
Security & Payment Tags
Reassure about transaction safety:
- Secure Checkout — Payment security
- SSL Protected — Data encryption
- Safe Payment — Transaction safety
- Trusted Payment — Payment confidence
- PCI Compliant — Security standard
- Encrypted — Data protection
Service & Support Tags
Highlight customer care:
- 24/7 Support — Always available
- Live Chat — Instant help
- Expert Support — Knowledgeable team
- Price Match — Competitive pricing
- Loyalty Rewards — Customer appreciation
Best Practices
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Keep it concise- Description
Use 2-4 trust tags maximum. Too many badges create visual clutter and dilute impact.
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Be truthful- Description
Only display tags that reflect actual policies. False claims damage trust permanently.
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Match your audience- Description
Choose tags that address your specific customers' concerns. Fashion shoppers care about returns; tech buyers want security.
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Test different combinations- Description
A/B test different tag combinations to find what resonates with your audience.
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Update seasonally- Description
Adjust tags for holidays (e.g., "Gift Wrapping Available") or promotions.
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Prioritize differentiators- Description
Lead with what makes you unique, not just industry-standard offerings.
Examples for Different Store Types
| Store Type | Recommended Tags |
|---|---|
| Fashion & Apparel | Easy Returns, Size Guide, Authentic, 30-Day Returns |
| Electronics | Secure Checkout, Warranty Included, Expert Support, Verified Seller |
| Food & Beverage | Fresh Guarantee, Same-Day Delivery, Certified Organic, Ethically Sourced |
| Home & Garden | Free Shipping, Quality Guaranteed, Handcrafted, Satisfaction Guaranteed |
| Beauty & Cosmetics | Cruelty-Free, Authentic, Easy Returns, Premium Quality |
| Luxury Goods | Authentic, Secure Checkout, Premium Quality, Discreet Packaging |
Need More Help?
Have questions about setting up trust tags? Our support team is here to help.